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    The urban lifestyle denim brand Rough Rider Jeans, widely known as RRJ
    lives by the slogan, “LIVE YOUR STYLE”. It opened the market to
    creatively designed and well-engineered merchandise for fashion
    forward individuals looking to express their independence and personal

    RRJ apparel, footwear, accessories, and personal skin care products
    are designed for adults from the age of 15 to 24 years old that come from
    a broad spectrum of socioeconomic classes of men (70%) and women (30%).

    An intersection between Californian aesthetic and Asian lifestyle - the
    casual, cool, and comfortable products such as stretchy jeans, graphic
    tees, shirts, baseball caps, sneakers, and skin care are well suited
    for the Philippine and global market.

    In 2018, the brand featured a collaboration with the Ex Battalion. Together
    they created a capsule line that captures the energy of the music scene
    today. This collection features denim, shirts, jackets, and caps that
    are popular with the youth and adults alike.