From the original classic jeans, a new brand has born, Rough Rider Jeans and its concept impressions. Being ordinary and basic simple line of tops and bottoms, the brand adopted and created the concept of a streetwear apparel to suit the overwhelming populace of the new blood. RRJ has always been creating constant innovation and most especially creating design trends.
Young men and women who are looking for stylish clothing that has been produced in a surroundings that can affect their lives in an environment-friendly, fashionable and socially responsible way. RRJ describes its products as: directional jeans wear collection for the young urban consumer; both brands are available nationwide in more than 100 boutiques and outlets including major stores like SM, Robinson's Department Store, Landmark, Gaisano Malls among others.