Originally from the classic ideas came to exist the Rough Rider Jeans and the kick-ass concept impressions. The makeover was carefully studied and the innovations painstakingly implemented from time after time. Being ordinary and basic simple line of tops and bottoms, the brand adopted and created the concept of a “street wear” apparel to suit the overwhelming populace of the new blood, the embodiment of the underground culture… The Radicals! Street wear is the next big thing to emerge in the world of young generation… the RRJ Generation!
The brand empowers its product line and conceptualizes the change in behavioral patterns by offering new outlook, innovative fashion ideas, new culture, traditions and lifestyles.
Streetwear is becoming more upscale. As RRJ experiments with new fabrics- fabrics developed by new technologies, cyber-fiber, protective fabrics, fusing, coatings and the resurgence in the popularity of natural fibers are considered by RRJ approach.
Styling has evolved conventional shirts in becoming more rugged and technical. Functionality, modularity, aggressiveness and individuality are all major influences – clean lines with an avante-garde approach, embellishments of the modern trends, rather than borrowed from history.
And there’s this underground fashion – the emerging RRJ design collections’ identity.
Responding to the void in the market on better fashion with a street edge, RRJ is offering highly stylized, but relatively low priced products. |
